Due to the impact of the epidemic, many exhibitions this year have switched from offline mode to online mode, which has also prompted the sales industry to gradually transition from the traditional mode to the Internet mode. In this era of transformation, the business is not only playing the role of business, but also moving from the computer screen to the mobile phone screen to introduce products to customers live. The Canton Fair is in a hot period. All business people, please pay attention to the following four "degrees" when doing live broadcast of goods!
1. Attitude
Under Li Jiaqi's bright appearance, he suffered from bronchitis all the year round, so he must take medicine with him; It is because the lips are smeared with lipstick until they are numb, and they dare not eat a little hot or spicy food; From 2017 to today, we almost never rest; In the face of online abuse attacks, I can only hold back my tears. This is also an attitude.
When live broadcasting is for enterprise marketing, attitude is more important. Enterprises are customer-centric, not to please themselves or entertain others.
2. Professionalism
Professionalism is easy to understand: Li Jiaqi's understanding of lipstick, Dong Mingzhu's understanding of his own air conditioner, and Liang Jianzhang's understanding of tourism services all make the audience feel that "they understand very well, and I am right to listen to them".
In addition, they can not only make the audience feel very professional, but also match their products very well. When it comes to lipstick, Li Jiaqi, Dong Mingzhu and air conditioner, they feel very compatible.
3. Temperature
The temperature is more abstract, which can also be said to be realistic. It is people who live and watch the live broadcast. In essence, it is the communication between people.
In the past, businesses and households used to introduce their products with pictures, texts, audio and video, which belongs to "saying good things about themselves";
The live broadcast is different. The anchor wears this dress to show you, eats this food to show you, plays this electronic product to show you, and then tells you that the experience is very good. This belongs to "people say that the goods are very good". At this time, the sales have a temperature.
Secondly, temperature is also a kind of care, that is, to tell the audience all the true feelings. A good product experience is good, and a bad product experience is bad. This will make users feel a sense of truth.
4. Integrity
Finally, integrity is crucial. Attitude, professionalism and temperature, in a sense, are all aimed at building integrity. Because - honesty is the highest character.
We need to know that live broadcasting is for business. What we want to do is long-term live broadcasting, not one-time sales. I also introduced that this year, besides the Canton Fair, there were more than 6000 official live broadcasts of various sizes.
So we need to establish the stickiness between the anchor and the audience, that is, the trust between the salesperson and the buyer.
When the audience completely trusts the anchor, he will automatically become an iron fan of the anchor, strongly support the anchor, and be willing to often buy the anchor's products, or take the initiative to help the anchor sell to people around him.
Character is the breakthrough of marketing reform, and integrity is the ultimate destination of character.